LIKE most of the industry’s big movers Toyota has had to take the hard decision to increase prices – but the good news is that you still have time to order a new Avensis at the launch cost.
Prices are due to rise from February 25 but order one and register it before March 15 and you can save a packet – up to £1000 on one of the best models in the range.
That’s the incentive to go out and buy the third-generation Avensis I had on test last week – the silky-smooth two-litre D-4D turbodiesel Tourer estate in luxurious T4 trim. Buy it now and it has a list price of £20,700, but leave it a few weeks and you’ll be shelling out another grand at this level and an extra £800 on entry-level saloons that currently cost £15,760.
It’s a classic symptom of the global economic crisis. You would have thought car manufacturers would be doing all they could to reduce prices. And they are – but such is the weakness of Sterling that Toyota is following Ford, Vauxhall and Audi and has no option but to lift prices to stay viable. Others are bound to follow.
Compared to the other front runners it is not as sharp a drive as the latest Ford Mondeo or as spacious as the new Vauxhall Insignia – but for me it’s more desirable than either.
How? Toyota engineers have invested massively in efficiency research – and it’s paying off. Not only is the two-litre D-4D, with 228lb.ft of torque between 1800 and 2400rpm, a willing puller on long hills, but thanks to a new six-speed manual gearbox it slices through the ratios. And if you don’t like manual a new automatic costing around £1000 is on its way this summer.
The car’s new style is fresh and edgy. Designers have moved the A-pillar forward 11cm to increase interior space and give the Avensis Tourer and saloon a rakish screen. The new front-drive estate is marginally longer than before but far better looking with deep Audi-like flanks and an attractive teardrop profile that encloses a cabin that is airier with increased front and rear headroom.
Some external panels have a light feel. But low weight is simply Toyota doing what it does best – maximising efficiency while doing nothing to compromise strength or safety. But one pound-saving item spoils the mix – the obviously plastic grille that dominates the nose with a hideous grin. At least you can’t see it from the driving position!
Standard equipment includes electrically adjustable and heated leather seats, climate control, keyless entry, 17-inch alloys with comfortable 55 section tyres, electronic stability programming, four powered widows, central locking, alarm, split and fold rear seat, front pre-tensioners, cruise control, well-balanced power steering and electric door mirrors.
At the launch the car’s chief engineer, Takashi Yamamoto, told me: "We are keeping the Avensis in the mainstream section of the D-segment but have worked hard to keep in elegant and simple."
So no nonsense there – a refreshingly honest description of a new model lacking the hype some manufacturers embarrassingly heap on their latest creations.
Recession or not, the future looks bright for Avensis.
Rating: 8.5/10
FINAL THOUGHT: Quality and safety is class-leading, equipment levels excellent and while the Avensis Tourer will never match A4, 3 Series and C-Class estates as a premium car, it is remarkably satisfying and relaxing to drive, great value for money with genuine practicality and outstanding comfort. But of all the attractions of this new Toyota the biggest is its engines. Incredibly clean without needing to resort to daft extremes like hybrid power, both petrol and diesel are frugal, brisk and smooth.
Toyota Avensis two-litre D-4D T4 Tourer
Price: £20,700 (£21,700 from March)